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Rebrand Design
Creative Skills Applied:
Branding & Visual Identity | Typography | Illustration | Video Editing
ABOUT SHAKE STATION
Shake Station is a retro-inspired diner in Ellenton, FL, known for its warm, family-friendly atmosphere and nostalgic 1950s charm. With decades of restaurant experience, the owners created a space where burgers, milkshakes, and memories come together.
Old Logo
OBJECTIVE
The goal of this rebrand was to modernize the brand while keeping the fun, welcoming spirit that regulars love. The updated identity brings a fresh, simplified look, staying true to the diner’s retro roots while feeling more current and approachable for new audiences.
Mood Board
Sketches
Creative Process
The creative process began with developing the logo, which set the tone and mood for the entire brand. Through a variety of sketches, I explored concepts that capture the restaurant’s values and atmosphere, with humanity, nostalgia, and a modern, playful spirit to reflect the experience of the space.
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